Patayon parental preference

The objective is to determine the proper combination of a limited number of attributes which influences consumer's mind the most and affects the buying behavior. Conjoint Analysis is done by showing the respondents a controlled set of potential products and analyze how the consumers made their preferences or how they rank the different attributes and then marketing researchers may be able to determine the values of each attributes. The values can be used by the company to develop new products, Improve old ones and generate revenue.In his study, he stated that Filipino Passenger car owners consider attributes when deciding upon a passenger car. According to him, Flossing put more importance on price than on any other attribute. In his journal, Doctor Marvin Cruz considered interaction effect as a predictive technique in marketing research. An interaction effect is a respondent's choice between two or more attributes in which interactions influence respondent's choices. In his Journal, he discussed about two automobile passenger car namely: Toyota 1. 3- liter Bios and Honda 1 . 3-liter City. He cited that some consumer s may prefer to buy Toyota 1 . -liter Bios for no more than PH 539,000. 00 but some respondents may prefer to buy the Honda 1 . -liter City at a higher price than PHI,OHO. O because they view It as a more prestigious car than Toyota. The choices according to Doctor Cruz, Is Influenced by Interaction between two attributes namely price and brand. Not all attributes were considered In his study because of technical restrictions In the statistical methods used. Therefore, the study chose to determine qualitatively the attributes that may be considered important by the consumers. Data were collected from a sample of 300 randomly selected respondents.The first 100 respondents were college students (18-24 y/o) from Atone De Dave University, UP Mindanao, University of Mindanao, Holy Cross of Dave College and Berkshire College. The next 100 respondents con sisted of junior professionals (25-39 y/o) while the last remaining 100 respondents were senior professionals (40-64 y/o). In his Findings, Doctor Cruz concluded that all six attributes namely brand, price, style, feature and financing scheme contribute to the total worth or utility assigned by the mall groups of respondents. He also concluded that price significantly affects the total worth of the passenger car.The total worth or utility of either brand (Toyota/ and) decreases as price increases. The 3 main segments ( college students. Junior 1. 3- liter Bios and Honda 1 . 3-liter City. And Lastly, that Toyota is the more preferred brand of both senior professionals and Junior professionals. On the other hand, Honda is the more preferred brand of the college students. Additional findings: There are six consumer segments that prefer Toyota than Honda while there are only three consumer segments that prefer Honda. In terms of size Toyota is preferred by around 63% of all respondents while Honda is preferred by 37% of all respondents.In terms of sex, grouping and age, Toyota is more preferred by male college students from the University of Mindanao who are about 20 y/o, male Junior professionals around 32 y/o , male senior professionals who are about 45 y/o, male senior professionals around 46 y/o and female Junior professionals who are about 31 y/o. On the other hand Honda, is more preferred by female Junior professionals who are about 31 years old, female college students who are about 20 years old and female senior professionals who are about 43 y/o.Thru the finding and conclusions of the study it is safe to say that consumers vary according to their value, preferences and range of other characteristics (Elli, Kettle and Sahara Moorish 1992). Not only do consumer exhibit differences from each other, but this also illustrates that if a specific marketing decision may suit a consumer it may not work out for the other. Consumer preferences are based mainly on th eir belief about how objects perform on their key attributes. Consumer also choose product attributes base don which would give then the best value and benefit sought.Consumer's preferences may also vary because of their particular experience ND the way they gather and process information. Consumers also consider price as a sacrifice. The Utilities assigned to a passenger car diminishes as price increases. Consumer are price-sensitive buyers which means they are divided by two kinds consumers who are willing to pay for the brand they like and consumer's that will not sacrifice price for the brand they like. Dave Consumers, based on the study, are those consumers who are not willing to pay price premium for a brand they like.Given this findings, good pricing can play a big role in maximizing number of consumers to pay for the brand they like. Honda and Toyota may have to check their pricing strategy to be able to understand the price sensitivity of their consumers and the possible tr ade -offs consumers are willing to make between price and product characteristics. The study also showed that passenger cars may be produced with different features that will suit each market segments (students, Junior professional and senior professionals ).Doctor Crud's recommendation is that using segmenting strategy for a car dealership in Dave City treat the different segments of consumers as different in their preferences for new 1 . -liter car passenger cars. He also cited that each of the brand Toyota and Honda should study further the market segment in which they cannot penetrate well and also monitor possible changes or shifts in the preferences of the penetrated market. First of all, since price is an issue raised in this Journal, I would like to raise the difference between Quality and Value(Price).Quality and Value(Price) are attributes the company. Quality creates value for the product in the eyes of the consumers. Surprisingly, consumers are the ones who defines the v alue of a product as a reference by analyzing the performance of the product relative to its cost. The company now will be the one to ensure the quality of the product that will provide the consumer the performance it is looking for. Quality is important but consumers purchase a product not because it has quality but they will not buy it in the absence of quality.My first concern for this Journal is Doctor Marvin Cruz failed to raise that quality is still an attribute that is very much considered by Filipinos/ Davison especially Private buyers. A great number of consumer in the Dave City market if to from experience, searches the web, asks friends, acquaintances and relatives which brand is more durable and which brand has a higher quality. If quality was included in the survey questionnaires I think results will be different.Another thing to be considered which is a very integral part in choosing a car is the safety, Doctor Cruz failed to address the issue of safety in his Journal, low price without safety of the passengers inside the car is useless. For one, According to the Wall Street Journal, Toyota has an issue of recalling 6. 39 million vehicles from across the globe. Toyota found defects with seat rails, cables connected to air bags, engine starters, steering column brackets and windshield-wiper motors.These defects are directly connected to the safety of the passengers inside the car. In March, Toyota agreed to pay a $1. 2 billion criminal penalty in a settlement with the U. S. Justice Department, after the company acknowledged having misled consumers about safety problems related to unintended acceleration of a number of its vehicles. Problems related to sudden acceleration resulted in the recall of millions of vehicles from 2009 through 2011.However, it was on 2009 that Toyota started recalling its vehicles, noting that this journal is made on 2003 1 . 3-liter passenger cars. On the other hand Honda cars had some share of mishaps in its vehicles, ac cording to Handsomeness. Com, transmission failure and premature brake wear among the top list when it comes to safety concerns. Lastly, in the Journal Doctor Cruz failed to raise the maintenance of both brands. The price may be cheap but you will be surprised at how much you have spent on the car's maintenance.I agree when Doctor Cruz raised the issue that ACH of the brands– Honda and Toyota should have a more thorough study in relation to the market segments in which they are not penetrating well, I think the reason why Honda has a much lower amount of respondents is the fact that Honda lacks marketing research and strategy. Toyota on the other hand has been in partnership with various Banks in providing in house financing for individuals and companies. Also, a reason why Toyota is winning in the market is its parts and accessories are easily accessible to Davison and is cheaper compare to Honda.

Racism and Justice System

The authors expose the myth of American meritocracy by informing us of all the ways that we maybe never paid attention to, such as how many black leaders there are in the sports arena’s such as coaches. They also expose the racial realist to the point that everything is not race based. Racial hierarchies are shown in ways that show us that American meritocracy is a myth by where blacks live. If blacks live in white neighborhoods how some would feel uncomfortable, or would even move out of the neighborhood. If racism was a thing of the past then we would no longer need affirmative action. Racism still exists and will forever exist in the world because the history it has of getting here. The book talks about how law institutionalizes the American ideal of equality, and this may be true but there are always people that are in these positions that corrupt and contaminate the entire system. Things have changed from the past form how racial discrimination was. It’s just done now through actions more so now than verbalizing. You can’t really verbalize your hatred for another race such as Texaco’s executives because you run the risk of people not bringing their business to you and now you can end up in civil court. The Supreme courts have made it even harder for one to make a discrimination suit against a company or employer because the evidence has to be so strong that it leaves no room for doubt in anyone’s mind in fact that was the case. Blacks are constantly stereotyped because of another black person’s action. Many white people have the perception that black people are lazy because we as a people seek more government help such as housing, food programs and even the low end jobs that some blacks have. They say that education rules out discrimination and employers rationally hire and promote people on the basis of their education and job skills. This is true to a certain extent; they won’t give the entire truth. They will hire African American based on those credentials but they won’t let them into the top positions. This I have found to be true just as recent as a couple of years ago. Walgreens would hire black assistant managers but would not promote them as store managers and a civil suit was filed against Walgreens’. Even in these case blacks still haven’t won because they promote a couple of black store managers and put them under a microscope, putting them in positions to fail. And once they fail they can keep hiring white store managers because they now have a paper trail of at least giving blacks an opportunity†¦.. to fail but at least they gave them a chance. Racism still exist even in schools to this day, no matter how you look at it they are still segregated to a degree. We can all agree that for the most part public schools in major cities are failing, and to get your children a good education you send them out to the suburbs. For here in Milwaukee they let a couple of black kids in their school system just to show that it’s not segregated but their tolerance for them is pretty low, knowing they can kick them out because 9 times out of ten they don’t stay in that school district. I am thankful that Brown’s case brought about desegregation in schools but there are loopholes in everything that people find. The plan that was implemented was whites move out of the major city and then their children have a chance for a better education with a lot less blacks there to intimidate or get their children involved with the wrong situation because so many whites think very lowly of blacks. I believe no matter what we as a nation or even the world will ever escape the ramifications of racism because like the book says how can we expect something of this nature to disappear in over thirty years that took over three hundred to create. My personal opinion is that we can make strides at it but we will never fully abolish racism. After all collectively as blacks we are taken for granted just as the fish takes the water they live in.

Film Analysis of Gandhi Movie Review Example | Topics and Well Written Essays - 750 words

Film Analysis of Gandhi - Movie Review Example From the film, Gandhi has the vision of taking up Indian independence (Attenborough, 1982). He is seen to abandon all the worldly belongings for the struggle for Indian independence (Attenborough, 1982). Despite the numerous resistances, he is more determined to win the freedom of his people without shedding innocent blood. Gandhi, can in this instance be described as a visionary leader (Attenborough, 1982). Ability entails the leader being conversant with the job at hand, and have up to the minute skills of formulating plans that allow for completion of the task at hand (Curtis &Manning, 2003). In the event that the leader is not able to deal with the employees and the organization at large, then disrespect from the employees is bound to occur, as the followers are always in anticipation of tough decisions from the leaders (Curtis &Manning, 2003). Even in times when Gandhi was jailed and faced a lot of opposition from the South Africans, he did not forget to confirm to his followers, that the Indian population is a frustrated and an oppressed lot, and that they have to strive for their rights. It is this leader with ability that led the Salt March in 1930 (Attenborough, 1982). Curtis &Manning (2003) say that enthusiasm in leaders is vital for attracting the followers to the challenges of the organization, and accepts the same challenges. This enthusiasm triggers goal-directed actions, and ultimately the entire organization is directed towards one goal of attaining results (Curtis &Manning, 2003). Gandhi is no doubt an enthusiastic leader who first faces oppression; jail terms, but later comes up with ashrams, villages where people share resources communally, without fear of intimidation (Attenborough, 1982). Twenty two years into the fight for independence, Gandhi had managed to get a backing for his role in the

Health Care and Education of Homeless People in the USA Research Paper

Health Care and Education of Homeless People in the USA - Research Paper Example As a function of performing the research that has informed this particular research paper, the student came to an overall understanding with regards to the level and extent to which homelessness effects individuals within the United States, the true level of the unspoken nature of the homeless problem, and some of the tell-tale health concerns that are endemic to these populations. It is, therefore, the hope of this author that by elaborating on these concerns and integrating with the reader the full extent of the situation. With regards to the full extent of the problem, a cursory review of the literature reveals the fact that one of the fastest growing segments of homeless within the United States is families with young children. This is especially troublesome on a number of different fronts. Firstly, due to the fact that these individuals have a difficult time providing for themselves; let alone their children. Secondly, it can and should be understood that homelessness among young children not only has a profound sociological and psychological impact upon development but can also adversely impact upon health as well as overall level of educational attainment. Due to the fact that no residence is available for the family to reside, the level and extent to which education can be continued at any particular school are immediately called into question. As the research stated, only 87% of homeless youth are enrolled in school and only 77% attend class regularly (National Coalition for the Homeless, n.d.). Further, the research has noted that a full range of medical conditions plagues the homeless population of the United States. Many of these conditions are as a direct result of the exposure and lack of shelter that these individuals must integrate with on a daily basis; however, some of them are born out of the psychological effects and temptations that the homeless condition necessarily brings.  

AP American History Essay Example | Topics and Well Written Essays - 750 words

AP American History - Essay Example The emphasis on the candidate’s winnability loses the significance of the party because choice of candidate is no longer based on the party either by nomination or by vote of the electorate. In a candidate-centered politics, political parties lost their power because it is being transferred to the candidate. b. Primary elections   Primary election is the process by which political parties chose their candidates. In this process, politicking and horse trade occurs and the end result does not necessarily give the best candidate possible but rather who does the politicking and horse trading best. The result would be a disappointing candidate that voters no longer rely on party nominations to provide them the best possible candidate. Thus, political parties lost their credibility in the eyes of their voters thereby eroding their power because voters are the source of any political party’s power without which, political parties becomes insignificant. c. Interest group and media influence over politics Lobby groups pose a strong influence not only in terms of the policy created in the Executive and laws passed in Congress but also among party members that could influence the selection of a candidate of a party. Interest groups that has significant base in terms of voters and/or resources hold sway on the candidates that will be running as well as the programs that they will carry making sure that it will reflect their interest. Media at this day and age has a huge influence over its audience and these audiences are also voters. This can be either good or bad for a politician. It can be good if the media portrayal is positive and it can also be bad if the reputation of the politician is smeared in the media and both can affect the result of election. Having this influence over the voters, parties are considering candidates who are more â€Å"media friendly† or have more media mileage over program of government or integrity and thus, deteriorates the kind of politician who are running to the dismay of thinking voters. Thus, political parties their power as their party criteria, programs and platform is no longer important in the choice of candidate but rather base it on the popularity of a candidate. Fareed Zakaria, CNN host and political analyst elaborated â€Å"recent technological and organizational changes have accelerated the shift, making it easier for outsiders to raise funds, get access to free media and establish direct connections with voters† This in effect weakens the power base of political parties that instead of candidates adapting and to party platforms and programs, it is now political parties who has to align themselves to the candidate effectively abdicating its power. d. Campaign financing   One of the realities in election is the high cost of running a campaign. No matter how qualified or experienced or honest a candidate is, but if he or his party does not have the necessary resources to mount a campaign, he or she will not have a chance of winning. Most candidates however do not have enough money to finance an election campaign because it is very expensive. Their parties in turn solicits and accepts campaign financing and this is when financiers comes in to influence the candidate that will be running and the program of government that they will be adopting. It is important to note that most significant campaign contributors do put money in a

Creating and Marketing a new product Essay Example | Topics and Well Written Essays - 3000 words

Creating and Marketing a new product - Essay Example But on the other hand complications have also increased as we try to understand and use each of the gadgets separately. It is from these complications that we have identified a new need of getting everything available to users in a single device. The product we have come up is called ‘E-Wall’ which will help users of technology manage everything from a single place using a single device. In this report we will talk in detail about the product, marketing plan and strategy, business strategy, and operations. We will also discuss how we will establish it as a legal entity and protect the innovation from being copied by any company. We will also establish the target market of the proposed product. E-Wall E-Wall is an electronic wall that will act as a screen. This screen will display everything that a person needs to carry out his or her daily technology related operations. The screen will serve as a laptop, television, cell phone etc for users. Basically everything users wa nt will be displayed on the E-Wall and users will be able to control it through a tablet. This tablet will serve as a key board for users which they will use to change icons on the wall. The aim of the technology is to bring everything together in one place so that users can easily access it. The device will also save space as it will be placed on the wall. Only a small server will be attached to the screen to feed data into the wall. The main purpose of E-Wall is to integrate all the present technology currently being used by the people worldwide. There is a need to join them together so that users can get a single point of access. Another purpose of the product is to make everything easily available to users of technology. The idea behind E-Wall is to get everything on a single wall so that everything can be managed easily. This product will not only make access to different technologies easily. E-Wall will display everything on a large surface (wall) which will increase visibilit y and also users will be able to use everything without even moving from one place to another or without juggling different devices at the same time. E-Wall will serve as a display screen for all of the existing technology. It will just integrate existing technology into one device. A key attribute of the device is that it will allow users to access everything on the E-Wall through a touch screen tablet. This will allow mobility without compromising on size of the display or the number of technologies available. This key advantage will make this device desirable for many segments of the society. Establishing Legal Entity It is important to form a legal entity in order to operate any official business therefore we have decided to form a Limited Liability Partnership company. This is type of company offers the benefits of both corporations and partnership, and this is why we have preferred it over other forms. The most important element of this form of company is the limited liability of partners. Limited liability restricts the liability of the partners and separates personal and company assets. It is relatively safe to go for a limited liability company as personal assets are not secured in case of liquidation. The next step will be to register a name of the company and a trademark which will be used both for transaction and for marketing purposes. By registering a trademark we will also ensure that no one is able to copy our name or sign in any way. Trademark is very important in today’

Crucifixion in the Roman Empire Research Paper Example | Topics and Well Written Essays - 1250 words

Crucifixion in the Roman Empire - Research Paper Example Thereafter, the cross, along with the convict, was erected vertically on the ground and it remained in that position until after the criminal was confirmed dead. However, it is believed that some of the crosses were fixed permanently on the ground to serve as a constant reminder to the passersby and local inhabitants that death by crucifixion was the ultimate destiny for criminals (Hewitt, 1932). Death through crucifixion is a slow process and as such, it took a long time, depending on the health of the victim, for it to be achieved. It is claimed that some of the persons remained alive for more than 2 days while others succumbed to death in a matter of hours. However, it is notable that some of the guards assigned with the task of crucifying and guarding the convict utilized several tactics to hasten the death and to reduce the chances of the convict surviving the ordeal (Hengel, 1989). For example, before crucifixion, these guards ensured that the convict was weakened through harsh beatings concentrated on weak points such as the chest, the head, and limb joints among others, which subjected the criminal to low chances of survival even if the process was abandoned half way. In addition, the guards facilitated a quick and painful death by ensuring that while nailing the victim, the nails went through major bones on the legs, tibia and fibula, to break them thereby weakening the functioning of the body. Some of the texts also suggest that, due to the weakness of the palm flesh to sustain the weight of the body, there is a logical reason to believe that the nails on the hands were driven through the radius and the ulna, which are the two major bones that connect the palms to the elbow joints. Otherwise, the only other possibility was to increase support by tying the nailed hands to the cross (Tzaferis, 1985). It is also evident that Roman executioners hastened the death of the victim by spearing him in the chest. One of the major historical and biblical figures to die in the hands of Roman executioners through crucifixion was Jesus, who was crucified for treason. Jesus was perceived as a threat to the leadership of the roman emperor, Tiberius Caesar, by claiming that he was the king of the Jews and that there was another greater kingdom than the Roman empire, which belonged to his father. He was also accused of blasphemy due to his claims that he was the son of God yet he was a man with flesh and blood and therefore no different from other humans (Hengel, 1989). According to Jewish beliefs, crucified persons were not supposed to remain on the cross on the Sabbath day, which is equivalent to Saturday on the Gregorian calendar, and therefore it had been ordered that all the people crucified together with Jesus had to have their legs broken so as to ensure that they died on that very day. It is important to note that while hanging on the cross, the crucified persons had a chance of prolonging their death by supporting themselves with the legs thus reducing muscle tension created by the force of gravity. However, when it was the turn for Jesus to have his legs broken, the guard realized that he was already dead but to be sure, he pierced him on the chest with a spear (Hewitt, 1932). The crucifixion of Jesus also makes it clear that the Romans crucified their victims without their clothes on. To

Institutional Analysis Merrill Lynch Essay Example | Topics and Well Written Essays - 2500 words

Institutional Analysis Merrill Lynch - Essay Example The organizational structure of the company is a functional structure .This is because it is divided into three businesses. The business segments of Merrill Lynch involve Corporate and Institutional Client Group, Private Client Group and Merrill Lynch Investment managers businesses. The Corporate And Institutional Client Group is a business segment that provides its clients with comprehensive investment banking, financing and related products and services to the corporations, institutional clients and to the sovereign government throughout the world. The activities of the segment are carried out through the network of subsidiaries such as Merrill lynch, Pierce, Fenner and smith incorporation and through other subsidiaries that are outside the United States of America. Private Client Group is a business segment that provides its products and services that are the accumulation and management of wealth. It also involves brokerage, dealer and related activities. It also deals with the provision of banking, retirement, investment and custody services, business financial services, trust services as well as the mortgage lending and related activities. Merrill Lynch Investment is a segment that deals with the rationalized asset management activities that are conducted through the MLIM brand name which is a principal subsidiary that is involved in the investment business. Its assets amounted to over $557 billion as at 2007 (Grant and Neupert 175). The financial services of the company are provided to the clients through using its subsidiaries and affiliates that participate with the facilitation and consummation of the single transactions of the company. This organizational structure of the company ensures that the services of the company are delivered to the clients so as to enhance its growth and development. Organizational chart refers to the graphical representation of an organization that shows its hierarchical authority and relationship that exists between the department and jobs carried out within the organization. The structural segment of Merrill Lynch involves implementing an administrative structure of the company that assists the company in solving some of the problems that it is faced with. The mananagement of the company come up with the goals of the company. Carrying out an external macro environment analysis, defining the structures and the lines of authority are the basic reasons for undertaking the four framework analysis. Finance, marketing, administration, human resources and the research & development department are the main functional processes of the company. Finance department is concerned with all the financial transactions of the business, thus all the expenses and incomes of the company are recorded here. Measurement of the financial performance of the company is done in this department. The functions of controlling and monitoring of all the finances of the company are done in this department and also making sure that enough money is available for the recurrent expenditures of the company. Financial

Family Values Essay Example | Topics and Well Written Essays - 750 words

Family Values - Essay Example And when the mother is not there and the child gets hurt (in an accident at the playing field) it is the brothers and sisters who take care of their sibling. Home and family atmosphere is enriched and strengthens by a belief in helping out each other, confessing and positively reacting to human needs for comfort and a lifelong support. This also involves viewing other’s mistakes as humans and not robots because computers and robots are not programmed to forgive or forget (Petersons, 2003). The members of the family know that human needs are satiated through effective and productive relationships. That is why even when there is a fight, it eventually ends as family members succumb to their dependence on other family members and this serves to strengthen the family bonds. Only the physical wellbeing is not necessary. Healthy mental and cognitive development is also the need for healthy life. That is why two most crucial aspects in the development of healthy and productive (to the society and to the family) behavior nurture at home, not the GPs clinic. These aspects are; Families that are live like a closely knitted unit and take care of each other form a real impetus of a healthy lifestyle. This concept is deeply rooted in nursing theories. Following are the fundamental concepts that are tied with family care in my area of practice. (a) Commitment: committing to anything, person, notion, philosophy or object bears the fruit. Same principle applies in nursing practice and the model of family care. This concept of family care applies not only in my area of practice but on all forefronts. Commitment is just another name for will power. And it is this will power that makes the family stay united and look out for each other. (b) Appreciation and affection: It is only natural for parents to encourage their young ones when they achieve even

Foundation of Theology Essay Example | Topics and Well Written Essays - 2500 words

Foundation of Theology - Essay Example All the official teachings of the Church and the official documents of the Church must have their basis on these foundations of Catholic Theology. One of such official Church document is the Vatican 11 document. An analysis of the 16 documents in the Vatican 11 document shows that all the documents are based on the foundations of Catholic Theology. This paper analysis four of the 16 documents in Vatican 11 document and shows how the fathers in the Vatican 11 Council based their teachings in these four documents on the foundations of Catholic Theology. These four selected documents are Lumen Gentium, Sacrosantum Concilium, Gaudium et Spes, and Orientalium Ecclesiarum. Each of these documents deals with different and particular aspects of the life of the Catholic Church. The selected documents are well analysed and the basis of the documents on the foundations of Catholic Theology are given. Dogmatic Constitution on the Church (Lumen Gentium) The document Lumen Gentium is the document in Vatican 11 documents that gives the dogmas of the Church. An analysis of this document shows that the document is based on the foundations of Catholic Theology. To begin with, the document, Lumen Gentium, is deeply rooted in the Sacred Scriptures, i.e. every chapter of the document has its basis on the Sacred Scriptures. ... Lumen Gentium continues to show how Jesus Christ sent the gift of the Holy Spirit to the disciples on Pentecost day. The Holy Spirit, therefore, is the real authority behind the teachings of the Church for it is him who empowered and enlightened the disciples. This therefore shows that the dogmatic constitution of the Church (Lumen Gentium) has its origin in the Holy Spirit and it is, therefore, the revealed truth of God to His people. Having shown the origin of the dogmas of the Church based on the teachings of the Scriptures, the document explains the various roles of the people of God, i.e. the laity, the bishops, the priests, and the consecrated people/the religious people. All the roles of these groups of people in the Church of Jesus Christ are explained according to the teachings of the Scriptures. In nutshell, all the content of lumen Gentium is based on the Scriptures. The content of the Lumen Gentium is also rooted in the traditions of the Church. For instance, on the teach ings on the Blessed Virgin Mary and her role on the economy of Salvation, Lumen Gentium draws heavily on the traditions of the Church. Lumen Gentium confirms that Mary is, indeed, the mother of God. This confirmation is perfectly in line with the traditions of the Church that teaches that Mary is, indeed, Theotokos (Mother of God). The document also confirms that the Blessed Virgin Mary was a virgin before and even after the birth of Jesus Christ. This teaching is found in the traditions of the Church, but not directly from the Scriptures. On the role of Mary on the economy of Salvation, Lumen Gentium teaches that by obeying to be the mother of God, the Blessed Virgin Mary cooperated in the work of salvation and her role, therefore, is not merely

Biology Evidences of Evolution Essay Example for Free

Biology Evidences of Evolution Essay * Fossils- fossils provide evidence of evolution because related organisms have similar but varied bone structures. Carbon dating and radioisotopes allow scientists to find when the rocks and fossils lived, allowing them to see how the organisms changed over time and adapted to new environments. * Embryology- many animals have an extremely similar embryological stage. Only trained professionals can tell the difference between the embryos of humans, fish, rabbits and birds. Only once the embryos grow and develop do they start varying in their appearance. This provides evidence of evolution because it shows how almost identical embryos turn into completely different organisms. The more similar the embryo, the more closely related the organism is. * Comparative anatomy- states that organisms with similar structures must have come from a common ancestor. When two different species that have homologous structures, proves that they both evolved from the same species and adapted in order to survive. * Geographical distribution- the theory different animals have different traits because of the environment where they live and are raised. This proves evolution because divergent evolution explains that when something happens to environment that threatens the species’ existence, they must all flee the area. The different areas have different effects on the species, causing it to adapt to the environment. After millions of years, it evolves into a new species. * Genetics- many organisms have similar genes and genetic codes, but are different species.  Geographical distribution in more detail Geographical distribution means that each species starts off in the same environment and same location. Geographical distribution proves evolution because something will eventually happen to the environment, making the species unable to live there for any longer. Divergent evolution explains that every species begins in one location, and when something happens to that location (humans move in, urbanization, area dries up, vegetation dies, etc.), they move to all different environments of different climates and locations. In each different area, the species adapts to the environment. After millions of years and many generations, the species has adapted so much that it turns into a new species. Depending on the environment, the species will adapt differently and evolve into different species. These species often remain related, but they are no longer the same. For example, species A is a type of bird living in the forest. This bird is most likely green or brown to camouflage with the environment. These birds eat leaves from the trees. One day, the humans decide to cut down all the trees. The vegetation is all gone and the birds have nothing left to eat. They must move to another location. Half of species A move to the desert and half move to the arctic. The birds that move to the desert adapt to that environment by changing the colour to a lighter brown or beige to camouflage and start eating meat from decomposing animals. Meanwhile, the birds that move to the arctic turn white to camouflage and begin to eat fish. This species has move to two different areas, and the birds in each area have evolved. Over millions of years, the birds changed into different species. The birds that live in the desert are now known as species B and the birds that live in the arctic tundra are now referred to as species C. These two birds are still similar in structure and still share common qualities, but they are different species. We consider them related species, but we no longer consider them the same species.

Examining The Philosophers Mahatma Gandhi And Socrates Religion Essay

Examining The Philosophers Mahatma Gandhi And Socrates Religion Essay As philosophers Mahatma Gandhi and Socrates have approached a moral life differently because of different perceptions held by each. Socrates was one of the great Athenian philosophers. In childhood he worked as a sculptor because he did not belong to a rich family. He is described as an ugly, poor, and unwashed man who was more concerned with moral purity than external appearance. Some of the characteristics of Socrates include ignorance, and thoughtful. Socrates was one of the influential thinkers in the fifth century whose enthusiasm to careful reasoning changed the entire enterprise. Socrates in his forties, tried to answer some of the difficult questions about the world around him. Some of the questions he asked such as what is virtue? What is justice? and what is truth? Socrates looked at these questions with a different perspective compared to other people. Socrates believed in civil obedience. On the other hand, Mahatma Gandhi believed in civil disobedience. Mahatma Karamchand Gandhi was from a small state in western India Porbandar, also known as Sudamapuri. Due to the sacrifices Gandhi made for Indians the people in India called him Mahatma Gandhi. Mahatma means great soul and Gandhi means grocer. Grocer was Gandhis family occupation in the early days. Gandhi belonged to the religion Hinduism. Some of the characteristics of Mahatma Gandhi include patience, tolerance, and honesty. He was a shy person and never talked to anybody in his school. He was an honest person, as exemplified by a school incident. One day, the educator inspector came to his school to inspect the students education. He gave some spelling words to write down on paper. Since Gandhi misspelled the word the instructor asked him to copy the right answer from someone else. However, Gandhi did not like to copy. He never did copying in his life; these incidents represented his honest and truthful nature. Socrates and Mahatma Gandhi not only differed in personal characteristics but they als o have a different perspective in trying to answer difficult question about the world around them. For instance, in order to gain rights Socrates follows civil obedience and in contrast Mahatma Gandhi follows Civil disobedience. In comparison to Mahatma Gandhi Socrates tried to answer the difficult questions about the world in different ways. Socrates questioned people about the world around them and on the other hand Gandhi made some philosophical quotes in order to help Indian people gain their rights in India. For instance, Socrates has a foundational place in the history of ideas in spite of not having written anything. He is considered one of the philosophers who have altered how the philosophy itself is envisaged. Socrates did not write anything because he believed that knowledge is something which is living and a thing that can be shared by interacting with people. The method of Socratic philosophical inquiry consisted in questioning people and proving to them that their original assertion is wrong and making them work through questions into a contradiction on the positions they have asserted. Plato was the student of Socrates who has written the book The Apology of Socrates. In Greek the title is cal led Apologia Socratous. It is the oldest existent document of Greek Philosophy. With the title, many readers refer to it as an apology however the title is ambiguous because in Greek apologia means defense. Socrates simply defends the way he lived his life but does not apologize for anything he has done during his lifetime. In the text The Apology of Socrates the Socrates says First, then, its right for me to make my defense, Athenians, against the first of the false accusations made against me and against my first accusers, and then against the later ones and the later accusers. Many have accused me before you, and have done so for a long time now, though they didnt say anything thats true (43b). In 399 BC Socrates was charged of refusing to recognize the gods which was recognized by the state and for corrupting the young Athenians. In other words, people believed that Socrates was trying to corrupt young Athenians about god. He was stood before a jury which consisted of five hundred people of his fellow Athenians. In the text, he is defending himself in front of 500 Athenians saying that many people have accused me, but no one said anything which was true. With the Socratic Method he offended many great powerful Athenians. Since he created a lot of powerful enemies they brought him to trial thinking that they could make him beg for mercy. It did not work out but instead Socrates ended up insulting the jury by elucidating how ignorant they are, Socrates was mean, ugly, and outspoken but like Mahatma Gandhi he always wanted to be truthful. Socrates looked at the things in the world differently compared to other people. In the trial for the life of Socrates he astounded the listeners by being found guilty and destined to death in spite of his energetic defense. In the text The Apology of Socrates the Socrates says And so, members of the jury, you should be optimistic about death and think about this one truth, that no harm comes to a good man in life or in death, and his problems are not neglected by the gods (65d). Since Socrates held different perceptions about the world. He says that nothing can harm a good man neither in life and death. After hearing both sides the jury asked the members to vote on the guilt of Socrates. Since a lot of people voted for him that he was guilty he was sentenced to death. Socrates was given a chance to determine his penalty but Socrates wanted to be punished for his actions. Therefore, the jury sentenced him to death. According to Athenian law, they prescribed him to drink a cup of hemlock. Hemlock is like poison. While dying he believed that dying now and escaping from the problems was good for him. On the other hand, Gandhi was not like Socrates. He was calm, thoughtful, and observant. After finishing his studies, he returned to India for a short period of time. Again he went to South Africa because he was unable to obtain a job in India. At first, he traveled in the train, because he was not prepared for the racial intolerance. Since his color was black he was thrown out of the train. An incident in the train shaped his actions for years. During that period of time British controlled South Africa. He was abused, and all Indians suffered similar treatment. Gandhi stayed in South Africa for twenty one years to fight for his civil rights and won many concessions for his fellow Indians. He believed that if they can gain rights with nonviolence then why be violent and harm others and ourselves. In order to fight for truth and gain rights he gave rise to Satyagraha. Satyagraha is divided into two words which Satya and agraha. Satya means truth and agraha means to follow the principl es of truth. Satyagraha was a tool used for nonviolence and civil rebelliousness which is the appropriate methods for obtaining political and social goals. In the text Mahatma Gandhi- Selected Political Writings the Gandhi says Satyagrahi does not inflict pain on the adversary; he does not seek his destruction. A Satyagrahi never resorts to firearms. In the use of Satyagraha, there is no ill-will whatever. Satyagraha is pure soul-force. Truth is the very substance of the soul. That is why this force is called Satyagraha (52). According to Mahatma Gandhi a person who is Satyagrahi does not harm the opponent with violence. Since Mahatma Gandhi believed in non-violence he gave rise to satyagraha and ahimsa. In the book Mahatma Gandhi-Selected Political Writings Mahatma Gandhi also says Our shastras seems to teach that a man who really practices ahimsa in its fullness has the world at his feet, he so affects his surroundings that even the snakes and other venomous reptiles do him no harm (40). The word Ahimsa symbolizes non-violence. In the soul of every human being there are many things that we have to fight against such as fear, ignorance, anxieties, and stress. But according to Gandhi the outer fight should be avoided. In the Bhagavad-Gita the holy book which belong to the religion of Hinduism. Lord Krishna asked Arjuna to fight in order to deracinate ignorance. However, fighting is necessary only on some occasions when it is the explicit will of god. According to the text any person who practices ahimsa w ith truthfulness nothing can harm them not even harmful creatures such as snakes and reptiles. If a person is a follower of ahimsa then the person should love their enemy. Ahimsa is non-violence but also includes truth and courage. During the lifetime of Socrates he questioned people about the world around them and died because of his ignorant behavior. Socrates chose death because he did not wanted to break the law of the city and also held a belief that since he was a good man nothing can harm him. On the other hand, Mahatma Gandhi fought for the rights of Indian people without spreading violence and practicing Satyagraha and Ahimsa. He did not die of ignorance instead he was assassinated by Nathuram Godse. He killed Gandhi because according to him Gandhi was betraying India by negotiations with Pakistan to stop the war which was going on. He was the great soul that will live among Indians. Both Socrates and Mahatma Gandhi not only differed in personal characteristics but also they have a different perspective in trying to answer difficult question about the world around them. Socrates was ignorant but he always believed in truthfulness as Mahatma Gandhi. Both philosophers approached a different moral life. Gandhi died for the people and Socrates died because he wanted to without breaking the law of the city.

The Three Types Of Impulse Turbine Engineering Essay

The Three Types Of Impulse Turbine Engineering Essay A turbine is a rotary engine that extracts energy from a fluid or air flow. The simplest turbines have one moving part, a rotor assembly, which is a shaft with blades where the moving fluid acts on the blades, or the blades react to the flow, so that they rotate and impart energy to the rotor. Examples of early turbines are windmills and water wheels. Turbines usually have a casing around the blades that contains and controls the working fluid. Working fluid contains kinetic energy (velocity head) and potential energy (pressure head) and these working fluids may be compressible or incompressible. A compressor or pump is a device similar to a turbine but operating in reverse. The turbines produce almost all electric power on Earth. Most jet engines rely on turbines to supply mechanical work from their working fluid and fuel as do all nuclear ships and power plants. Aircraft engines also use the turbine powered by their exhaust to drive an intake-air compressor, a configuration known as a turbocharger (turbine supercharger). Turbines could also be used as powering system for a remote controlled plane that creates thrust and lifts the plane of the ground. They are as small as soda can, yet still strong enough to move objects with a weight of 100kg. THE TURBINE PROCESS If high-velocity steam is blown on to a curved blade and the steam direction changes as it passes across the blade. The steam will impart a force to the blade as a result of its change in direction across the blade. Now if the blades were free, it would move off in the direction of the force. The principle of steam turbine is where a number of blades were fixed around the circumference of a disc and the disc is free to rotate on a shaft. Steam is then blown across the blades which cause the disc rotates. To increase the rigidity of the blades, the top of the blades are connected together. By means of the nozzles, the high pressure steam is made to give up some of its energy to produce a large increase in kinetic energy of the steam. The steam thus leaves the nozzles at a high velocity. It passes from the nozzles over the blades and thus the turbine disc rotates. The power is then generated at the shaft. The number of nozzles which are in use act as a load to the turbine and so the hi gher the load requires that more steam must be used to sustain the load. Therefore, more nozzles are put into the used. The turbine described is a simple turbine which is also known as de Laval turbine. This type of turbine usually rotates at a very high speed and this high speed will produce a centrifugal force. This turbine is usually small in size and, hence produces small power output. Due to the high speed of rotation, a direct drive between drive between the turbine disc and external equipment is not generally possible. For this reason, a reduction gear box is installed between and turbines of the turbine disc and external equipment. A problem in steam turbine development has been to reduce the speed of rotation and at the same time to make full use of the energy in the steam, thus larger size and higher power output is produce. There are two basic types of turbines which is the impulse turbine and the reaction turbine. THE IMPULSE TURBINES These turbines change the direction of flow of a high velocity fluid jet and the resulting impulse spins the turbine and leaves the fluid flow with diminished kinetic energy. The pressure in the fluid of the turbine rotor blades remains constant. Before reaching the turbine the fluids pressure head is changed to velocity head by accelerating the fluid with a nozzle. Impulse turbines do not require a pressure casement around the runner since the fluid jet is prepared by a nozzle prior to reaching turbine. The transfer of energy for impulse turbines uses the Newtons second law. There are three different types of impulse turbines which are the Velocity compounding turbine Pressure compounding turbine Pressure-velocity compounding turbine THE REACTION TURBINES These turbines develop torque by reacting to the fluids pressure or weight. The pressure of the fluid changes as it passes through the turbine rotor blades. The reaction turbines require a pressure casement to contain the working fluid as it acts on the turbine stage or the turbine must be fully immersed in the fluid flow (wind turbines). The casing contains and directs the working fluid and, for water turbines, maintains the suction imparted by the draft tube. Multiple turbine stages may be used to harness the expanding gas efficiently for compressible working fluids. The transfer of energy in the reaction turbine uses the Newtons third law. Purple Moving blades Blue Velocity Red Pressure Brown Fixed blades THE VELOCITY COMPOUNDING TURBINE IN IMPULSE TURBINES Steam is expanded in a single row or nozzles in this type of turbine. The high velocity steam leaving the nozzles passes on the first row of the moving blades where its velocity is only partially reduced. Then, the steam leaving the first row of moving blades passes into a row of fixed blades mounted in the turbine casing and this row of fixed blades serves to redirect the steam back to the direction of motion such that it is suitable for entry to the second row of moving blades. The steam velocity reduces partially in the second row of the moving blades. A slower turbine is resulted due to only part of the velocity of the steam is used up in each row of the blades. Blue Velocity Red Pressure Green Nozzle Purple Moving blades THE PRESSURE COMPOUNDING TURBINE IN IMPULSE TURBINES The steam enters a row of nozzles where its pressure is only partially reduced and its velocity is increased in this type of turbine. The high velocity steam passes to a row of moving blades where its velocity is reduced. The pressure is again partially reduced and its velocity is again increased when the steam passes into a second row of nozzles. The high velocity steam is then passed to a second row of moving blades where its velocity is again reduced. Next, the steam then passes into a third row of nozzles and so on. All pressure drops occur in the nozzles but the pressure remain constant in each turbine stage. The turbine run slower since steam velocities will not be so high due to only part of the pressure drop occurs in each stage. All stages, however, are coupled to the same shaft, with the result that there is no loss of output. Green Nozzle Purple Moving blades THE PRESSURE-VELOCITY COMPOUNDING TURBINE IN IMPULSE TURBINE A combination of the pressure compounding turbine and the velocity compounding turbine will give a pressure-velocity compounding turbine. In this type of turbine, the steam is partially expanded in a row of nozzles where its velocity is increased. The steam then enters a few rows of velocity compounding turbine and then to a second row of nozzles where its velocity increases. The steam then enters another few rows of velocity compounding turbine and so on. All the pressure at the nozzles decreases. Generally, the diameter from the inlet to the exhaust increases in all multistage turbines. This is because the specific volume increases as the pressure of steam falls. A greater area will be required to pass the steam for continuity of mass flow and this can be done by either increasing the diameter of the turbine discs or increasing the height of the blades. A greater area will be required to pass the steam in order to preserve the mass flow if there is depreciation in velocity. Blue Velocity Red Pressure Green Nozzle Brown Fixed blades Purple Moving blades DIFFERENCES OF THE TURBINES There are many differences that can be stated between the 3 types of impulse turbine. The 3 types of impulse turbine are the: Velocity compounding Pressure compounding Pressure-velocity compounding The differences between these turbines can be classified in terms of: Structure of the turbine The process of the turbine The pressure change in the turbine The velocity change in the turbine Structure of the turbine The structure of the velocity compounding turbine is it consists of a turbine then to a moving blade and a fixed blade. The structure then continues with a second row of moving and fixed blades. The structure of the pressure compounding turbine is it starts from a turbine and then to a moving blade then to a second row of turbine and moving blades and so on. Besides that, the structure of the pressure-velocity compounding turbine is the combine of both of the structure of the velocity compounding turbine and pressure compounding turbine. The process of the turbines High velocity steam from the nozzles passes thru the moving blades then to the fixed blade and the second row of moving and fixed blade in the velocity compounding turbine. In the pressure velocity turbine, the high velocity steam from the nozzles passes thru a moving blades and the low velocity of steam enters another turbine and then to a second row of moving blades and so on. Whereas in the pressure-velocity compounding turbine, the steam from the turbine enters a row of moving blades then a fixed blade and then another row of moving blades. The steam finally then enters another turbine and the process is repeated. The pressure change in the turbine The pressure in the velocity compounding turbine remains constant throughout. In the pressure compounding turbine, the pressure decreases partially when it passes the rows of turbine. Furthermore, the pressure in the pressure-velocity compounding decreases partially then it passes thru the row or turbine and remains constant until the second row of turbine where the pressure decreases partially again. The velocity in the turbine The steam velocity reduces partially in the rows of the moving blades in the velocity compounding turbine. A slower turbine is resulted due to only part of the velocity of the steam is used up in each row of the blades. Whereas in the pressure compounding, the velocity decreases partially when its pass thru the blades but increases back when passing the nozzles. Finally, in the pressure-velocity compounding turbine, the velocity decreases in the turbine and remains constant when passing the blades. The velocity is again decreased when passes thru a second row of turbine. CONCLUSION The steam turbine has greatly improved the energy conversation in our daily lives. There are still future developments oh the steam turbines in order to improve efficiency. Development are now developing turbine which requires a smaller input but produces a bigger output.

The Call Of Jack London Essay -- essays research papers

The Call Of Jack London   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  During a time when man had gold fever, and philosophical views plagued the minds of many, one man took these views and turned them into great outdoor adventures. John â€Å"Jack† Griffith London, a twentieth century author, wrote The Call of the Wild, other novels, and short stories that depict the philosophical views of the time and added adventure to them by using his own life experiences that carried thousands of men including himself to the Klondike in search of gold.   Ã‚  Ã‚  Ã‚  Ã‚   In Winter 1876 San Francisco John and Flora London shared the joy of childbirth in the celebration of their only child together. They named the baby boy John Griffith London, or Jack for short. He became the twelfth child of his father, for through his first marriage he had eleven children. Jack London’s family was stricken by poverty. His father had many trades, however worked mainly in truck gardening(McCracken 370). After Jack’s graduation from grammar school, which he attended in Oakland, Jack read many novels, mainly ones about romance, travel, and adventure. He took many odd jobs to make ends meet(Comptons Interactive Encyclopedia).   Ã‚  Ã‚  Ã‚  Ã‚  Jack had ambitions for a life at sea. At age fifteen Jack London bought a boat of his own, called Razzle Dazzle. He became an oyster pirate, sailing the San Francisco Bay robbing oyster beds and becoming a heavy drinker. Jack had many hard times. He spent some time as a hobo and spent some time in prison. At the age of nineteen he entered high school. Hard work enabled him the privilege of attending The University of California at Berkley. Less than a year passed and he gave up school to try and support his family and persue a writing career. He did not sell any of his work(Kunitz and Haycraft 844).   Ã‚  Ã‚  Ã‚  Ã‚  He joined the gold rush to the Klondike in the summer of 1897. The group stopped along the Yukon near about the Stewert River for winter. London became vary ill with Scurvy and was forced south for survival. Upon his re entry to San Francisco Jack learned of his fathers death. He could not find work of any kind, so once again he tried his hand at writing. His first writing, a story about life on the Yukon, was accepted by a magazine called Overlan... ...ty. This is illustrated in a quote from the book, â€Å"His cunning was wolf cunning...his intelligence, shepherd intelligence and St. Bernard intelligence.†(London) â€Å"London’s unusual subject allows him to see virtues in return to an aboriginal state that could not be found if humans were the subject.†(Magill 1148) He also uses the literary element of contrast to bring effect to his novel. For instance when â€Å"Buck is at his most savage he is also most completely fulfilling his potential utulizing his brain, muscles, and heart to the utmost.†(Magill 1148)   Ã‚  Ã‚  Ã‚  Ã‚  Jack London had a life full of ups and downs . He used ideas of philosophy that affected the world to inspire all of his writings as well as the ideas of his own experiences and of the great adventures celebrated in the age of time. He used ideas of Charles Darwin, racial hierarchy, and the American Credo of success to inspire his writings. Once he tried to make it to Alaska himself, so he was able to use some of what he experienced to add realistic adventure to his stories. All elements of his life and his era helped make him one of the greatest adventure writers of the generations.

Baz Luhrman´s Version of Shakespeares Romeo and Juliet Essay -- Romeo

Baz Luhrman ´s Version of Shakespeare's Romeo and Juliet One of the characteristics of Elizabethan and also Jacobean drama is the low number of stage directions and the lack of details they contain. As a logical consequence theatrical representations or film versions of these ages may allow an important quantity of freedom in the performance. In other instances stage directions and other important theatrical elements are consciously left aside in order to create totally different visions of the original idea. That is not the case of Baz Luhrman ´s version of Romeo and Juliet filmed in 1996, which despite the numerous alterations of the original play still retains Shakespeare's initial conception. On the question of setting, instead of the Verona of the sixteenth century in Italy, the action occurs in another Verona in the nineties, a coastal city dominated by two large skyscrapers belonging to the Montagues and the Capulets respectively, two adversary industrial powers. The places appearing in the play are barely respected, however the Capulet ´s mansion including its walls and garden appear both in the play and the film due to the fact that the events taking place there are crucial because it is the place in which Romeo and Juliet ´s first meet and develop their love affair. Apart from this, they are forbidden for Romeo, so any other location would have reduced the tension of his intrusions. In addition to this, in the film the streets of Verona are repeatedly replaced by the beach, and so the friar Lawrence ´s cell by his chapel. It is usual to find that whereas in a single scene of the play the events occur in a single space location, in the film it is possible to see more than one, as in the case of the first scene o... ...already dead. Apart from these elisions, some passages or sentences are extrapolated as in the case of 5.3., when Romeo says: "thy drugs are quick" referring to the apothecary's poison. This sentence only appears before Romeo and his friends go to the fancy-dress ball referring to the ecstasy tablet that Mercutio gives him. An interest case regarding to the text is prince Escalus' last intervention (5.3.), that in Luhrman's versions is performed by a newsreader on a t.v. who also performs the role of the chorus at the very beginning of the play. From all this, it follows that faithfulness is the key word since this version, unlike others as West Side Story by Jerome Robins and Robert Wise, retains the basic plot, metrics and literary devices in order to achieve a faithful and, at the same, time new vision of the Shakespeare's work that keeps his poetic richness.

Macbeth- General Information, Rough Essay

then is revealed as being weak and easily manipulated. He then descends into become a murderous madman. one realizes Macbeth’s transformation into one of drama’s most infamous villains coincides with a profound transformation of his conscience—to a point where he has none at all. Throughout the play Macbeth makes a journey from following a moral ethic, implementing a flawed ethic, and arriving to a point where he had none at all. When comparing Banquo and Macbeth, after they meet the weird sisters, one see’s that Banquo adheres to warrior ethics where Macbeth moves away from it.At the start of the play Macbeth was idolised by everyone and thought to have been a man of very great power whom could be defeated by nobody: â€Å"All is too weak for brave Macbeth – well he deserves that name† 1. 2. 15. It is stated in this quote by the Captain that at the start Macbeth was known as a brave heroic man, which his enemies were too weak to overthrow. B y the end of the play his status falls from a man of great magnificence to one that has barely managed to keep his own sanity.Thus our first description of Macbeth is that of a brave, loyal soldier defending his King and country He appears to be a strong military leader ‘brave Macbeth- well he deserves that name’’, is then called ‘noble Macbeth' and given the traitor’s title, Thane of Cawdor: ‘’with this former title greet Macbeth’’. The Captain tells the King killed the traitor Macdonald in a very horrible and gory manner ‘’unseamed him from the nave to th’chops’’ Therefore, we are led to believe that Macbeth is a good, loyal, courageous, and determined man.Things From the moment they are introduced to the play the witches are seen as a negative effect on Macbeth, creating chaos by prophesysing to Macbeth that he is going to become Thane of Cawdor ‘’All hail, Macbeth! Hail to thee, Thane of Cawdor! ’’ and that he is going to become king ‘’All hail, Macbeth! That shall be King hereafter’’and getting him to act. He knows he is already Thane of Glamis, but does not know that Duncan has promoted him to Thane of Cawdor. Macbeth is surprised by the promise of kingship.Banquo's prophecy is even more fantastic: he will be the father of kings but not king, and will be greater and happier than Macbeth. That is the moment when Macbeth wants to know more. The witches basically planted the seed of evil in Macbeth’s mind that later on grew to dominate his every action. However, it was Macbeth’s ambition that decided to take action on these prophesies, therefore it was he that decided the final outcome. When Ross and Angus enter to proclaim Macbeth's promotion, he is very surprised:‘’The Thane of Cawdor lives, why do you dress me in borrowed robes? ’ Moreover, Macbeth believes that this is the f ulfilment of the witches prophecies, However, there is no clear reason why Macbeth would become king, especially since the present King is so loved and admired. In the next few lines it becomes apparent that Macbeth not only has thought about being king, but he also believes what the witches told him is true: Glamis, and Thane of Cawdor: The greatest is behind Two truths are told, As happy prologues to the swelling act Of the imperial theme. (1. 3. 115-116, 126-128)This is the first time we see him realising that he might have to do something, as killing Duncan, in order to get to the throne. He debates the good and the bad side of the prophecies : ‘’If good, why do I yield to that suggestion whose horrid image doth unfix my hair’’ we are shown that Macbeth not only loves his King and country,’’our duties are to your throne and state, children and servants’’ but also himself. It still remains to be seen what action he will take. Macbeth's change has begun. **Soon enough, we are taken to Macbeth’s home, wherewe meet his wife, Lady Macbeth. Lady Macbeth has just received a letter from her husband in whichhe tells her everything that has happened. Because the witches got him very interested in their prophecies, he has had them investigated and has ’’ learned by the perfectest report that they have more in them than mortal knowledge. ’’ It is clear that after calling the witches ‘imperfect speakers' (1. 3. 68), Macbeth has now changed his mind. He also interprets the prophecies and tells his wife a slightly changed version.He addresses her ‘’my dearest partner in greatness’’ and seems to be sincere. Lady Macbeth, however, is determined that her husband becomes king. she says that Macbeth lacks the qualities necessary to assassinate Duncan without remorse or regret: ‘’yet do I fear thy nature, it is too full o’th’milk of human-kindness to catch the nearest way’’ . she hen prays for supernatural help to take away all of her feminine qualities and basically any traits of conscience: ‘’ unsex me here, and fill me from the crown to the toe top full of direst cruelty! ’, ‘’stop up th’access and passage to remorse’’, ‘’that my keen knife see not the wound it makes’’. After Macbeth arrives, Lady Macbeth is telling him to ‘’look like the innocent flower, but be the serpent under’t’’ and to ‘Leave all the rest to me' This implicates her in the murdering of Duncan and shows us that she is taking the responsibility. She is essentially taking over. After the King arrives at the castle and prepares to sleep peacefully, Macbeth is still debating how he can achieve the crown without getting caught.He doesn’t want to do it personally; he wants to get it over with:’ ’ If it were done, when’tis done, then ‘twere done well it were done quickly’ and doesn’t really want to kill his cousin and King; he has a conscience: ‘’he’s here in double trust’. On the other side, he’s obsessed with becoming king and his thoughts keep flowing in the same direction: ‘’I have no spur to prick the sides of my intent, but only vaulting ambitions, which o’er-leaps itself and falls on the other’’. We see duality when he says: ‘’we will proceed no longer in this business’’ and tries to procrastinate the murder.His wife then plays games with his mind and basically psychologically bullies and pressures him into killing Duncan by telling him that he is less than a man if he does not carry out the murder:’’ when you durst do it, then you were a man; and, to be more than what you were, you would be so much more the man’â€℠¢, and that she, being a woman has more strength of purpose than he does: ‘’i would, while it was smiling in my face, have plucked my nipple from his boneless gums, and dashed the brains out, had i sworn as you have done to this’. As soon as Macbeth has kills Duncan, he seems to start to lose his ind. He starts hallucinating: ‘’is this a dagger which i see before me, the handle toward my hand?Come, let me clutch thee. I have not, and yet I see thee still’’. He is unable to think clearly and is very paranoid. He is ready to eliminate anything that stands in his waybecause oft his ambitions for himself and the fear of being discovered. He just doesn't know what to do with himself while trying to keep the crown. Even though he is committed to Duncan, he Because Macbeth is afraid of the witches’ prophecy that he will lose the crown: ‘’To be thus in nothing, but to be safely thus.Our fears in Banquo stick deep’â₠¬â„¢ and Banquo will become king, he sends people to kill Banquo and Fleance. He hires three murderers in order to make sure that they won’t be able to escape. They ambush Banquo on his way to a royal feast, but Fleance escapes into the night. Macbeth is now the prisoner insolent and nagging doubts and fears,: ‘’But now I am cabined, confined, bound in to saucy doubts and fears’’, and is now paranoid because Fleace has escaped: ‘’There the grown serpent lies; the worm that’s fled hath nature that in time will venom breed’’.

Retail Book Industry in Nz Essay

The aim of this report is to analyse and outline the business perspectives for opening a new independent book store in the Auckland region. The report analyses the current book retail industry and specifically discusses a new book shop’s viability highlighting the internal and external risks and opportunities as well as strengths and shortcomings. To assess the book retail competitive environment elements of SWOT and Porters’ Five Forces analysis tools were utilised (Needle, 2000). The major strengths of a new book shop which could be turned into a competitive advantage are the independency and local governance, relationship with publishers and closeness to customers. The major threats to and weaknesses of the new venture are attributable to low bargaining power with publishers (Needle, 2000), to lack of resources, and high market competition. The report’s conclusion is that anyone intending to enter the book retail market by opening a new store is advised to be mindful of the industry’s risks and challenges in order to mitigate those on the one hand, and to fully capitalise on the opportunities offered by the industry by turning its strengths to a competitive advantage, on the other hand. Table of Contents Executive Summary2 Table of Contents3 1. Introduction4 2. Discussion5 2. 1 Competitive Environment5 2. 1. 1 Whitcoulls Group5 2. 1. 2 Paper Plus6 2. 1. 3 Dymocks8 2. 1. 4 Independent Booksellers9 2. 2 Risk Assessment11 2. 2. 1 Low Bargaining Power with Publishers11 2. 2. 2 Lack of Resources12 2. 2. 3 Market Competition13 2. 3 Opportunities14 2. 3. 1 Independency and local governance14 2. 3. 2 Closeness to Publishers and Customers15 3. Conclusion17 References18 1. Introduction The given report is commissioned by Susan and Michael Clarke to be completed by 27 August 2009. The report’s main objective is to provide an independent analysis of the book retail industry including potential risks and opportunities of opening a new independent book store in the Auckland area. In order to assess the current business environment, the market competitiveness in which a new proposed book store would be operating is analysed including such main industry players as Whitcoulls, Dymocks and Paper Plus on the one hand, and a number of independent book stores on the other hand. Elements of the Porter’s Five Forces’ (Needle, 2000) were incorporated to analyse the competitive environment of the book retail industry. The findings from the analysis of the competitive environment were then utilised to identify and analyse strengths and weaknesses of as well as opportunities and threats for the proposed new independent book store (Samson & Daft, 2005). 2. Discussion Bookselling is a big industry in New Zealand. According to (â€Å"Booksellers ready†, 2008), starting from 2007 the annual books spending in New Zealand has not gone below $1 billion. Books have always been perceived as a lucrative retail business due to high margins[1] and book value that has not changed much over time (â€Å"Big boys’ books†, 2009). 2. 1 Competitive Environment There are two main groups operating in the New Zealand book retail market being chain retailers and independent stores. Historically, the book retail market has always been dominated by a few book retail chains occupying almost 90% of the book retail market, leaving the local independent book stores with no more than 10% of market share (â€Å"Whitcoulls, Paper Plus proceeding†, 2007). The main book retail chains operating in New Zealand are Whitcoulls, Paper Plus and Dymocks. 2. 1. 1 Whitcoulls Group The A&R Whitcoulls Group (Whitcoulls Group) is the largest retail chain in New Zealand presented by the Whitcoulls, Borders and Bennetts Tertiary stores (â€Å"Whitcoulls finally picks†, 2007). The group is also internationally operating in Australia and Singapore with more than 130 Angus & Robertson and Borders stores (â€Å"Big boys’ books†, 2009). After acquiring the Australasian and New Zealand businesses of the second-largest United States bookstore chain Borders[2] (â€Å"Whitcoulls’ Borders bid cleared†, 2009) in 2008 the Whitcoulls Group obtained access to a high demographic serious books market niche (â€Å"Whitcoulls widens†, 2008). As a result, the Whitcoulls Group operates 90 stores across New Zealand (â€Å"Whitcoulls finally picks†, 2007) accounting for up to 45% of the book  retail market (â€Å"Whitcoulls widens†, 2008). Further to the existing dominance in all the CBD areas, Whitcoulls is planning to expand into small-town areas starting from Te Awamutu, Richmond and Ashburton (â€Å"Booksellers ready†, 2008). The recent recession prompted the group to seek cost cuts by merging its Australasian retail operations’ support offices into one division located in Australia (â€Å"How the book trade†, 2009). The group is also looking into opening the online selling operations in August (â€Å"Booksellers ready†, 2008). 2. 1. 2 Paper Plus The Paper Plus chain being fully New Zealand-owned is the second-largest book retailer in New Zealand (â€Å"New look†, 2008). The company operates as a franchise system and has been around for more than 25 years (â€Å"New look†, 2008). Historically Paper Plus has been a strong player in a stationary business[3] whereas its role in bookselling was not taken seriously by the industry[4]. This is one of the reasons why Paper Plus is currently outperformed by Whitcoulls when it comes to bookselling (â€Å"New look†, 2008). However, Paper Plus has recently become an aggressive player in the book retail market announcing an ambitious goal to become number one book retailer in New Zealand[5]. Paper Plus has recently refitted all their 105 stores as booklovers’ destinations (â€Å"Big boys’ books†, 2009) aimed at improving store layout and putting more emphasis on books (â€Å"New look†, 2008). In the meantime, the television and radio celebrity Kerre Woodham was signed up as a frontwoman to do book reviews by hosting the â€Å"books and bubbles† events (â€Å"New look†, 2008). The company’s marketing position is further strengthened by participating in the Fly Buys programme and the agreement with New Zealand Post to host Post Shop and Kiwibank services in Paper Plus stores (â€Å"New look†, 2008). As a result, the company manages to gain a competitive edge by not only targeting the niche of traditional booklovers but also those people who do not have a clear intention to buy books but visit the shops for Post Shop or Kiwibank services. On the management side, Paper Plus has promoted a strong support policy to its franchise stores including effective training by the local support office[6]. In the meantime, Paper Plus has been focusing on the relationship with local publishers as well as has considerably increased spending on advertising raising customer awareness about its products[7]. This all has enabled the company to enter the recession with a very strong financial and marketing position. 2. 1. 3 Dymocks Dymocks is Australian-owned and has been around for over 130 years opening its first store in Auckland in 1994 (www. dymocks. co. nz). Dymocks operates as a franchise system running more than 80 stores in Oceania including six New Zealand stores located in the North Island (www. dymocks. co. nz). Dymocks has been operating with the â€Å"love of books† concept having a reputation as a serious bookseller only without expending their product range to stationary, music and movies (â€Å"How the book trade†, 2009). The company offers their customers more of a contemporary bookbuying experience through the â€Å"Booklover† Rewards Programme (â€Å"How the book trade†, 2009). The company focuses on the New Zealand books being historically in the top 10 sellers. Dymocks have been experiencing a sustainable growth opening four new stores over two last years with further plans to expand into the South Island (www. dymocks. co. nz). However, the recession has almost reversed this growth as Dymocks had to close three stores in two months: two in Auckland and one in Wellington[8]. The main causes for these closures were very high rents, bad locations, no street frontage or through traffic and high competition from Borders (â€Å"How the book trade†, 2009). In addition to this Dymocks had to resort to centralise administration in Australia by closing its New Zealand support office. As such, out of the three main book retail chains, Dymocks has been weakened by the recession the most and is more concerned with a struggle to retain its existing six stores. 2. 1. 4 Independent Booksellers In contrast to the recession-linked problems faced by the book chains the independent booksellers[9] do not seem to suffer any recession at all (â€Å"How the book trade†, 2009). Despite some loss of customers choosing to go to library instead of buying books, the recent recession helped books products gain a momentum in the gift market[10]. The books’ popularity and affordability merits attribute to the people’s preference of a good book or dictionary gift over a $300 vase or duvet blanket (â€Å"Booksellers ready†, 2008). According to an industry expert[11] it is because the book chains have not been putting sufficient effort and resources into the customer relationship side, while independent stores have managed to develop a very loyal customer base by their excellent customer service, professionalism and personal approach (â€Å"How the book trade†, 2009). As such, the independent book stores see the recession times as a good opportunity to pull new customers from the book chains which due to their large size and lack of knowledgeable staff cannot compete with independent stores on the professional advice, recommendation and customer service sides (â€Å"Boutique booksellers†, 2009). The competitiveness of the book retail market is further strained by online booksellers, which have experienced a considerable growth over the last few years in some cases almost doubling their sales each year[12]. Taking into consideration the competitive environment analysis above, the book retail market can be defined as highly competitive. Whitcoulls, Paper Plus and Dymocks were found to be the main competitors due to their market dominance on the one hand, and high bargaining power with book publishers on the other hand (Needle, 2000). 2. 2 Risk Assessment Taking into consideration the above analysis of the book retail industry’s competitive environment the following could be identified as risks and threats for a new independent book store. 2. 2. 1 Low Bargaining Power with Publishers Upstream of the value chain (Samson & Daft, 2005) a new independent shop would have a challenge to sign book publishers and authors in to obtain the rights to sell their books. The authors and publishers would likely be inclined to work with big retail chains or strong independent stores as being representative of better channels for promoting and distributing the books. Bookshops would usually compete over the right to sell quality books in order to win the customers’ preference and loyalty. The industry experience shows that it is not the large stock but rather a good book range and quality that enable a shop to be preferred by customers over its competitors (â€Å"Boutique booksellers†, 2009). Therefore, bearing in mind the tight economic conditions and high market competitiveness, a new independent shop would have a risk of not being able to obtain a competitive book range due to insufficient bargaining power with publishers (Needle, 2000). 2. 2. 2 Lack of Resources Opening a new store would require significant spending starting from hiring or buying the store to paying professional staff competitive wages. The Dymocks example with closing two Auckland stores (one of which after only a few months after opening) showed how much a store location mistake can cost to a shop regardless of its reputation, product range and popularity (Refer 2. 1). Thus, a company wishing to enter a book market would face not only the challenge of funding to open a new store but also to be able match the location trade advantages with costs. The downstream of the value chain (Samson & Daft, 2005) such as advertising and promotion as well as customer relations would also require significant funding. The Paper Plus and independent book stores examples show that investing in advertising and building customer relationships are one of the most effective and powerful means to sustain and further gain market share in the current competitive environment (Refer 2. 1). The independent stores’ achievement of being able to build loyal customer base is due to having professional sales people on floor capable of providing good service along with knowledgeable advice to the customers (Refer 2. 1). Therefore, the lack of resources both material and human would be a weakness of a new shop when entering the book retail market populated with rich chain retailers and professional independent stores. 2. 2. 3 Market Competition New Zealand has a very high number of book shops per capita in comparison to other countries (â€Å"Booksellers ready†, 2008). Thus, a new book store would be entering the market which according to some industry experts is already overpopulated[13] with such strong players as Whitcoulls, Paper Plus, Dymocks not mentioning about independent stores and online sellers experiencing a significant growth in recession (Refer 2.1). Whitcoulls has considerably improved its marketing position through acquiring the Borders operations whereas Paper Plus, being strengthened by combining its services with Post Office and Kiwi Bank, has put a comprehensive action plan in place to fight for number one bookseller in New Zealand. In the meantime, the independent shops are gaining a recession momentum to strengthen their current position by capitalising on the inability of big chains to provide competitive books range, on the one hand, and appropriate level of customer service and support, on the other hand. Taking into consideration the above facts, the book market could be classified as mature where there is no unoccupied market niche (Samson & Daft, 2005) left for a new book store to capitalise on. As a result, for a new store to become successful it will literally mean fighting for other shops’ customers. The implication for a new book store is that it will be very hard to compete with the current industry players that have a very high customer loyalty and market reputation for providing exceptional customer service on the one hand and significant resources, aggressive advertising and market dominance, on the other hand. 2. 3 Opportunities This section discusses the main strengths of and opportunities for a new book store in the current business environment. 2. 3. 1 Independency and local governance The centralisation of the stores support and governance is a common move for many in pursuit of cutting costs. However, experience shows that under the current level of competition store problems are timelier and more effectively resolved if there is local governance in place (â€Å"How the book trade†, 2009). The main competitors of the proposed book store are strategically and operationally managed from overseas[14] making these shops quite inflexible and not quick enough to react to market changes as someone in Australia decides how many copies of a particular New Zealand book the stores should stock. In the meantime, the independent book stores have not felt the recession and are thereby able to respond quicker and serve customers’ needs better by preferring to have better books range over larger stock of out of date books (â€Å"Boutique booksellers†, 2009). Therefore, the independency of a new shop would put the company in a better position in regards to timely reacting to industry changes and thereby avoiding unnecessary losses usually resulted from poor decisions made. 2. 3. 2 Closeness to Publishers and Customers Independent governance makes a proposed new book store closer to local publishers and customers. The New Zealand Book Publishers Association consisting of 95 local publishers is not satisfied with the current â€Å"super market† store running model used by the chains[15]. The main disadvantages are: the decreased books range printed as bulk purchases are made at cost of the books diversity[16], the chains often abuse their bargaining power with publishers[17] and the central display system with ineffective books categorisation[18] (â€Å"Big boys’ books†, 2009). As such, the New Zealand publishers are naturally more inclined to work with small independent stores who will have less bargaining power but more flexibility of buying and distributing books. On the other side of the value chain, a new store would have an opportunity to capitalise on the chains’ clumsiness and lack of personal touch when dealing with customers. The main lesson learnt from chains’ struggle in the current recession is that customer satisfaction and loyalty could on its own determine the book retailer’s commercial future. Independent stores, in turn, have put a particular emphasis in implementing effective customer loyalty programs and achieving loyal customer base. Therefore, despite the high market competition, there is a good opportunity for a new book store to win the book chains’ customers by offering better books range, more professional service and personal approach. 3. Conclusion Taking into account the above analysis, the opening of a new independent book store can be classified as a â€Å"Question† according to the BCG strategic tool (Samson & Daft, 2005). On the one hand, the independence, local governance, good relationships with publishers and closeness to customers could enable a  new book store to become a successful venture, thereby shifting to the â€Å"Star† BCG section distinguished by quick growth and expansion. On the other hand, if the new venture has not managed to establish a strong market presence by providing sufficient funding, professional staff and developing effective strategic relationships with publishers, entering the current highly competitive book retail market could result in a commercial failure. The book retail market can be classified as very mature and highly competitive. As such, it would be quite challenging for a new independent book store with limited resources, on the one hand, and the low bargaining power with the publishers, on the other hand, to compete with the book retail chains as well as with a number of other well established independent bookshops and online booksellers in the Auckland region. In the meantime, the fact that a new book store is going to be independent and locally run provides a competitive advantage of knowing its publishers and customers better and, thereby reacting to industry changes quicker and more effectively. The final success of the new proposed book store would be mostly dependent on its ability to cope with high market competitiveness and mitigating its weaknesses on the one hand and capitalising on its strengths and opportunities currently present in the book industry. References Needle, D. (2000). Business in context: An introduction to business and its environment (3ed. ). London: Thomson Learning. Samson, D and Daft, R. (2005). Management, 2nd Pacific rim edition. Australia: Thomson Learning. Big boys’ books. (2009, January 1), The Press, Retrieved August 15, 2009 from www. stuff. co.nz/the-press/lifestyle/150420/Big-boys-books#share Booksellers ready to write new chapter. (2008, July 14), The New Zealand Herald, Retrieved August 15, 2009 from www. nzherald. co. nz/business/news/article. cfm? c_id=3&objectid=10521367 Boutique booksellers boom. (2009, August 13), The Dominion Post, Retrieved August 15, 2009 from www. stuff. co. nz/dominion-post/wellington/2743304/ Dymocks’ official website. www. dymocks. co. nz. How the book trade is turning a page. (2009, June 13), The New Zealand Herald, Retrieved August 15, 2009 from www. nzherald. co. nz. ezproxy. auckland. ac. nz/business/news/article. cfm?cid=3&objectid=10578175&pnum=2 New look for ‘friendly’ book chain. (2008, June 21), The Dominion Post, Retrieved August 15, 2009 from www. stuff. co. nz/business/497996 Whitcoulls’ Borders bid cleared. (2009, January 1), NZPA, Retrieved August 15, 2009 from www. stuff. co. nz/business/130168 Whitcoulls finally picks up NZ Borders stores. (2007, June 07). The New Zealand Herald, Retrieved August 15, 2009 from www. nzherald. co. nz/business/news/article. cfm? c_id=3&objectid=10514932 Whitcoulls, Paper Plus proceeding by the book in Borders’ buy-out. (2007, November 22), The New Zealand Herald, Retrieved August 15, 2009 from www.nzherald. co. nz/shopping/news/article. cfm? c_id=318&objectid=10477609 Whitcoulls widens its Borders in $137m deal. (2008, July 7), The Dominion Post, Retrieved August 15, 2009 from www. stuff. co. nz/business/477324 ———————– [1] According to industry experts books margins vary from 40% to 50% out of total price (â€Å"Whitcoulls, Paper Plus proceeding†, 2007). [2]The group A&R Whitcoulls group acquired 30 Borders stores as well as exclusive rights to the Borders trademark in New Zealand, Australia and Singapore worth $NZD137 million (â€Å"Whitcoulls finally picks†, 2007). The New Zealand Borders operation acquired included five stores: three in Auckland and one in each Christchurch and Wellington (â€Å"Big boys’ books†, 2009). [3] The recent achievement of Paper Plus is being recognised as the top seller of greeting cards (â€Å"New look†, 2008). [4] Historically only six out of 105 Paper Plus stores were positioned as serious booksellers (â€Å"New look†, 2008). [5] The company’s growth strategy is supported by the strong financial position improved from the loss of $401,000 in 2007 to profit of $748,000 in 2008 (â€Å"New look†, 2008). [6] Paper Plus has purchased a new 500 square metre store in Auckland’s Sylvia Park to be used for training the franchisees how to implement an effective store layout and design to boost books sales (â€Å"New look†, 2008). [7] Whitcoulls admitted in the past that their loss of market share was directly caused by Paper Plus increasing its advertising spending (â€Å"Big boys’ books†, 2009). [8] The Auckland Smales Farm franchise store and the company-owned Queen Street store went into liquidation in May and June 2009 and Wellington Lambton Quay shop closed in May 2009 (â€Å"How the book trade†, 20). [9] The most popular independent book stores include Unity Books (Auckland and Wellington), Scorpio (Christchurch) in Christchurch, Vic Books (Wellington), Dear Reader (Auckland), The Booklover (Auckland) and of Cambridge’s Wrights Bookshop (Auckland) (â€Å"Big boys’ books†, 2009). [10] According to the owners of ‘The Children’s Bookshop’, a book shop in Kilbirnie, last year the store has experienced a 12% increase in revenue mainly driven by the parents preferring books for gift for their children (â€Å"Boutique booksellers†, 2009). [11] Tom Beran owning independent stores in Grey Lynn (Dear Reader) and Takapuna (The Booklover) (â€Å"How the book trade†, 2009). [12] For example, the New Zealand online seller www. fishpond. co. nz starting in 2004 expanded to Australia in 2006 and in 2007 was recognised in the Deloitte/Unlimited Fast 50 list noting the fastest-growing companies (â€Å"How the book trade†, 2009). [13] According to Dymocks CEO, Don Grover the New Zealand bookselling market is already over-supplied (â€Å"Booksellers ready†, 2008). [14] Among the book retail chains occupying 90% of the market only Paper Plus is locally supported, whereas Whitcoulls and Dymocks are both owned and governed by Australian companies (â€Å"Big boys’ books†, 2009). [15] That was evidently expressed in the open opposition from the Book Publishers Association of Whitcoulls’ bid to purchase Borders’ stores as they know that it will result in a decrease of the books range bought by the chain (â€Å"Big boys’ books†, 2009). [16] For example, a book offered by a small publisher could be of a particular interest to smaller towns’ readers. However, a local chain store is unable to make a purchasing decision instead having to sell the books decided in the support office across the Tasman (â€Å"Big boys’ books†, 2009). [17] For example, Whitcoulls is viewed by the industry as a tough negotiator with inflexible buying policies demanding from publishers at least 50% discount (â€Å"Big boys’ books†, 2009). [18] Compared to chain stores that cannot add or change the central display system, the independent stores have much more flexibility in deciding how their stock should be grouped and displayed on the floor (â€Å"Big boys’ books†, 2009).