The Four Ps of Creativity

An Analyse of a Signifi cant Creative and Innovative mind in Terms of the intravenous feeding Ps A concept label as the iv Ps has been employmentd to help understand the authoritative factors around imaginative cosmoss and how these factors influence their final creative proceedss. According to Mel Rhodes in his book An Analysis of creativeness (1961) these Four Ps mortal, place, process and product argon the underlying factors of creativeness itself. By understanding how the 4 Ps work we are able to venturing into the life of a creative head and conduct and compend of there creativity.In this case we will get slue at a German media artist, Tom Tykwer who has constructed a word form of laughable moving pictures receivable to his high level of creativity. This creativity has been shaped by the Four Ps or in former(a)wise words, his individual characteristics, the environment he is surrounded by and the spoticular processes he under took in decree to create his fruits. In this analysis we will begin with the offshoot P, Person. The individualised attributes of some matchless influences ideas and how these ideas are produced into being. Determination, imagination and curiosity are all in-person attributes found in a creative artist (Sternberg 1988).Born in 1965 (The Auteurs 2010), Tom Tykwer always had a strong passion for film fashioning, making his first films at the age of eleven. His friends where unfortunately vaguely interested in his products (Haase 2007) up to now this did non stop him from creating. After High School Tykwer failed to receive a place in almost all of the film schools in atomic number 63 (Haase 2007) though his determination to make films did not allow this fall buns to prevent him from achieve his ambitions. Tykwer merely created his own film studio in which he could create at his own accord.The act reflects Tykwers faculty to think of alternative situations which is a highly regarded creative personality ma rk (Sternberg 1988). When Tykwer was a child the first film he viewed was Peter junk (Haase 2007). The possibility of a parallel military man struck Tykwer as gripping and became his first inspiration in film making. Peter Pan sparked an grotesque streak in Tykwer which entranced him for almost 30 years. His imagination is what defines his preferably films, such as Lola Rennt and True, two characterisations which expanded the realms of reality through forward-looking techniques and unique narrative structure.In regards to curiosity every single one of Tykwers movies, short and long, reflect a high level of experiment and risks to portray his own personal feelings and willingness to manipulate media to create magnificent cause. another(prenominal) key feature nearly Tykwer is that he calls upon varies types of film genres. He claimed, I like everything that speaks to me loudly, and that gives me a vision. I dont care active the genre (Tom Tykwer 2010a). This is reflected i n all his productions as he uses a form of crime and thrill (_Perfume_) romance (_Truth__)_ and action (_The global) _ to portray his ideas.His desire to not stick to just one style of film demonstrates a enceinte make out of curiosity and desire to experiment with ideas and cinematic styles. Tykwer demonstrated a high level of curiosity for film at an early age, something along with imagination and determination is an essential aspect to creativity. The second P, place, similarly has a profound impact on creativity. Place includes the environment which a person is surrounded by and the influence this has upon someones creative expertness. The German director was brought up surrounded by a modern and delicate culture.The fall of the Berlin wall in 1990 was a significant cultural achievement in Germany (The Guardian 2010), further enhancing modernisation, innovation and aesthetic products which expressed rotation and a movement to new commencees to life. Berlin was fuming with a large variety of artistic expression inspired by the strong political change. Movement such as feminism became popular, something which is reflected in Tykwers film with the constant use of a female main character. For example, Deadly Maria 1993, Winter slumberer 1997 and Run Lola Run 1999.Working as a projectionist at a Berlin Art Cinema Movement, allowed him to be continually exposed to a variety of artistic films (Tykwer 2010a). here Tykwer met the first person that was too help him collapse his film career, an independent film maker in the late eighties called Rosa von Praunheim (Cowie 2010a). This man strongly influenced Tykwers approach to film making and Tykwers first film dis carryed many of the stylistic and thematic trademarks that his other movies now contain. It was after this that Tykwer created his own film company, X Filme (Tykwer 2010b) and was able to march on his own artistic licence.Many directors who allow funding from more mainstream production compani es tend to lose artistic licence. Artistic licence is solely the amount of say the director has within the creation of their film. Tykwer felt strongly about keeping his films very personal giving him the label of an Auteur (Clarke 2006). The belief that directors should take a leak complete artistic control is what separates him from other directors/filmmakers. Tykwer created what he wanted too, not what others did. This promoted his creativity immensely as his imagination is able to run wild.surround is known to change throughout someones life constantly. A brief overview of artist Brice Marden in Imagination showtime Unlocking the Power of supposition by authors Eric Liu and Scott Noppe-Brandon (2009) reflects the importance of how unique(predicate) surroundings affect creativity. Marden was a minimalist painter (Liu and Noppe-Brandon 2009) with a very distinctive technique. This technique was modified greatly when the artist decided to travel through Asia. He picked up speci fic cultural techniques which he saw to be fascinating and from then on allowed them to define his works of art.In relation to Tom Tykwer, Germany was his first cultural influence upon his productions allowing his products to reflect the strong cultural movement at the time. In the last few years, Tykwer has developed a more American approach to film making, something which can be reflected in his latest movie The International as he is surrounded by a strong American influence. Tykwer has removed himself from his independent film company, X-Filme, and has allowed more commercial industries to take render of him.The International and _Perfume A Story of a Murderer _separated themselves from Tykwers other films as their narratives are linear and contain a more pleasing style of cinematic photograph and realism. This shows that the director has lost a part of his own artistic licence as he has teamed up with commercial-grade film producers (Internet Date Base 2010a Internet entrop y Base 2010b). Here we can see how the surrounding environment of someone can two excel or hinder creative ability. The third P, dish is the occurrence actions interpreted in social club for a creative product to let to life.In media this has a very practical sense and is to do with the measures taken to over travel along obstacles that restrict a creative thought coming to life. Process consists mostly of the production and post-production phases of media, such as filming and editing. Independent films, due to their lack of popularity are given less money compared to mass-produced films. For example, the keep up in budget of Run Lola Run influenced its editing, the way in which it was filmed and how it was filmed. Tykwer received a budget of only $2 million (Cowie 2010b).In par the Blockbuster The Dark Knight had an estimated budget of $185 million (Whitaker 2010). Special effects such as CGI are used in the Blockbuster in large quantities as well as High Definition film a nd hundreds of extras. In Lola the case was different and alternative techniques where required in order to overcome the budget restrictions. The lack of money permitted Tykwer to only 200 extras. This created difficulties especially during the first two minutes of the movie. The title _Lola Rennt _is spelt out by extras, to each one letter being filmed separately then contrasted unneurotic in post-production. ) In Matthew Mays In Pursuit of cultivation (May 2009) he talks about the advanced(a) creation of Ronnie Stuiver , who designed a water pump with a merry-go-round which is powered by play (May 2009, 173) in order to entertain the children of South Africa as they watch their mothers obligate water from the water hole. May uses Stuiver as an example to explain that we can overcome specific obstacles in our surroundings if we can observe and are determined (May 2009, 174). Like Tykwer, Stuiver expands his ideas and overcomes restrictions (May 2009, 174).In South Africa, vill agers would have to wait for the wind in order for their pumps to work, Stuiver created an alternative which not only overcame the problem, but also entertained. This ability to overcome specific obstacles yet still up hold a level of entertainment for an audience is essential in movie making. Tykwer over looks his budget and manages to create exceptional alternatives in order for his productions to come to life, reflecting his amazing creativity. As stated in Cropleys Fostering Creativity, Creativity involves systematic and purposeful thinking not blind generation of novelty. (Cropely 2009, 68) eventually the fourth P, product. Product involves the final return and result of each creative production (Scritchfield 1999). There are three main characteristics in regards to product, these being novelty, resolution and synthesis (Besemer and OQuin 1987). Novelty being the singularity of the product, resolution includes the products response to the challenge it was created for and syn thesis includes whether the product is used for something other than what it was created for (Scritchfield 1999).In regards to novelty (Scritchfield 1999), all of Tykwers productions have been made with innovative techniques and styles to reflect both person and place. His films have captured audience around the world due to their originality. When if comes to resolution, Tykwers films where created to express his own ideas and thoughts about the surrounding world. The ability to work in his own film studio for the majority of his films has permitted this proletariat to be very successful. Lastly, synthesis applies strongly to all of Tykwers products. for each one has an added value of entertainment and an ability to promote curiosity due to their venturous feel. The Four Ps are closely intertwined, each influencing each other incredibly, operating simultaneously. Person, place and process all determine the outcome of a creative product in any area of expertise. In regards to medi a art, as demonstrated by Tom Tykwers analysis, it is the personality of a director, their environment and processes which influence their techniques and ideas reflected within their production. In conclusion, creativity is not something that is simply just there.It is influenced by a series of surrounding factors which determine why, what and how something is created. The Four Ps are an excellent way to determine what creativity is and how it is developed. REFERENCE LIST Besemer S. P and OQuin, K. 1987. Creative product analysis Testing a model by developing a opinion instrument. 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