Marketing information systems

E-commerce made its first major impact by registering on the economic horizon in 1998. In that year, virago made $1 billion. In an article in The Economist on the nineteenth of August 2006, Amazon.com is credited as being the pioneer in teaching the world how to shop online. Today, Amazons product range is anything from travel (the biggest seller), to computer equipment and softw be to cars, clothing and home furnishings in that put in of magnitude.Technology (by way of one-click shopping) has been of great assistance in collecting data base on buyer preferences and past buying behavior. Search boxes, pre-ordering capability are some of the ways Amazon collects node information. teaching gathered includes birthdays, interests, wish lists, location and past purchases.Good marketing information systems reward online behavior with rewards that tiller customers feel pampered. They as well as give great user experience and evolve with customer needs. Amazon has that added Search Sug gestions as another way of gathering information by requesting customers, authors and sellers to make recommendations that they feel are linked to search keywords. This should result in the company building up a comprehensive database for gaining and retaining customer loyalty.This information is used mainly to cultivate buyer loyalty. A typical example is the Amazon use of tempting shoppers by making recommendations based on what others who have bought the same product bought also and based on the buyers previous shopping style.After gathering the necessary information, Amazon also makes buying from them attractive with such enticements like extensive selection, free shipping and excellent customer redevelopment (you actually get to speak with a real person within seconds if you use the click-to-call button and pass on your telephone number). Bottom of FormTop of Form REFERENCESClick to download Amazon.com, The Economist (US), August 19, 2006. bulk 380, Issue 8491, p 58.Fernan do, Angelo, Why punish, when you can reward? Online or off-line, there are simple step you can take to make your customers feel valued, Communication World, Sept-Oct 2006, Volume 23, Issue 5, p14-15.